As of January 2017, more than one billion people see an advert through the Audience Network every month.
Add to the equation the people viewing their Facebook newsfeeds and Instagram accounts, and you’ll grasp the extent of target audiences available via Facebook advertising.
Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network. With Facebook ads, you’ll have the opportunity to reach every single one of them.
Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.
This makes Facebook the best advertising network to create granular target audiences with a high ROI.